7 Keys To Powerful Presentations That Attract More Clients

Have you noticed that speakers at conferences and events are considered as the "go to" expert in their field just because they are positioned as a speaker?

Speaking and presenting are great ways of extending your reach and promoting your expertise so that you attract more clients.

Here are 7 tips to enhance your professional presentations.

1. DO YOUR RESEARCH – If you have been approached to speak at an event, make sure that you check with the events organiser who has been the most recent speakers and what they talked about. You need to make sure that you provide value to the attendees and do not repeat what others have spoken about.

2. PREPARE FOR SUCCESS – As the group you are speaking with will probably have had other events, ask the event organiser what success will look like for their attendees.

3. MAKE IT RELEVANT – Once you know who your attendees will be and their background, make sure that you customise your presentation with case studies that are relevant to their industry, geography and background.

4. BE TECH SAVVY – If you plan to include video and audio clips in your presentation, make sure that these are of a high quality and that launching the audio or video clips runs smoothly. Only use technology you are proficient in using.

5. SEEK SIGNALS – As you start your presentation, be aware of signals you are getting back from your audience. Different groups will react to your same materials in different ways.

6. ADD VALUE – Prepare some hand out materials that your attendees can use to write their notes on as you speak. This is a great opportunity to provide your audience with worksheets that list resources your company can provide.

7. REVIEW AND REFINE – After the event, seek feedback from the event organisers on your presentation. Take the time to capture thoughts and amend your presentation to incorporate your learnings on what went well and what you would like to improve for your next speaking gig.

YOUR POWEFUL PRESENTATION ACTION PLAN:

1. If you are not experienced in professional speaking, search on the Internet for your local branch of "Toast Masters", a global not for profit organisation whose goal is to help their members become more proficient in public speaking.

2. Review communities where you might be able to speak to reach more of your ideal clients and set yourself a goal of finding at least one speaking engagement to take place in the next 90 days.

3. Use the tips above to help you prepare to wow your audience and power up your presentation.

Speaking and presenting is a great way to reach an extended audience and enhance your credibility as an expert in your field. Power up your presentations to build your brand and attract more of your ideal clients.